Mar 7, Verbeke provides a new perspective on international business strategy by combining analytical rigour and true managerial insight on the. Verbeke provides a new perspective on international business strategy by combining analytical rigour and true managerial insight on the functioning of large. Read “International Business Strategy” by Alain Verbeke with Rakuten Kobo. Verbeke provides a new perspective on international business strategy by.
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International Business Strategy – Alain Verbeke – Google Books
With unique commentary on 48 seminal articles published in the Harvard Business Review, the Sloan Management Review and the California Management Review over the past three decades, Verbeke shows how these can be applied to real businesses engaged in international expansion programmes, especially as they venture into high-distance markets. Suited for advanced undergraduates and graduate courses, students will benefit from updated case studies and improved learning features, including ‘management takeaways’, key lessons that can be applied to MNEs and a wide range of online resources.
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Managing Corporate Reputation and Risk. The title should be at least 4 characters long. Verbeke provides a new perspective on international business strategy by combining analytical rigour and true managerial insight on the functioning of large multinational enterprises MNEs.
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International Business Strategy by Alain Verbeke
Ioan-Alexandru marked it as to-read Apr 09, Books by Alain Verbeke. The second edition has been thoroughly updated and features greater coverage of emerging markets with a new chapter and seven new cases.
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International Business Strategy
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