A difference of opinion. Choose wisely, and a brand valuation exercise can help you unlock growth for your business. But with so many differences in brand. Applications for brand valuation. Interbrand’s brand valuation methodology seeks to provide a rich and insightful analysis of your brand, providing a clear picture. Brand. Brand Name. Region/Country. Sector. Change in Brand Value. Brand Value. Apple. The Americas. United States. Technology. +3%. , $m.

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The following is an excerpt from Best Canadian Brands We aim to create a safe and valuable space for discussion and debate.

The lower the Brand Strength the further it is from the risk-free investment and so the higher the discount rate and therefore the lower the net present value. Published July 24, Updated April 23, Toronto-area woman at centre of court fight over brain death has died, family says. If it is 10 per cent, we take only 10 per cent of the earnings.

How Interbrand measures brand value

Comments that violate our community guidelines will be removed. This is a prudent and conservative approach as it only rewards the intangible assets valuahion the tangible assets have received their required return.

If you are looking to give feedback on our new site, please send it along to feedback globeandmail. Story continues below advertisement. The assessment of Brand Strength is a structured way of assessing the specific risk of the brand.


Readers can also interact with The Globe on Facebook and Twitter. In some businesses, e. For deriving the NPV of the forecast Brand Earnings, Interbrand uses a discount rate that represents the risk profile of these earnings.

How Interbrand measures brand value – The Globe and Mail

Firstly, the time value of money i. To derive today’s value of a future expected earnings stream it needs to be ‘discounted’ by a rate that reflects the risk of the earnings actually materializing and the time for which it is expected. Our expertise was supplemented with press articles, analysts comment and syndicated market research.

If you want to write a letter to the editor, please forward to letters globeandmail.

Based on reports from financial analysts we prepare a forecast of Intangible Earnings for 6 years. Thank you for your patience.

Using the edition of Report on Business’ Top list of the interhrand publicly traded Canadian corporations, Interbrand formed an initial consideration set of brands owned and operating in the country. The report was published by Interbrand, in conjunction with Report on Business. Tickers mentioned in this story Data Update Unchecking box will stop auto data updates.

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Log in Subscribe to intervrand Why do I need to subscribe? Commenters who repeatedly violate community guidelines may be suspended, causing them to temporarily lose their ability to engage with comments. Read our community guidelines here.

We hope to have this fixed soon. The higher the risk of the ijterbrand earnings stream the higher will be the discount rate. There are two factors interbrajd play: The subject who is truly loyal to the Chief Magistrate will neither advise nor submit to arbitrary measures. The ideal brand is virtually ‘risk free’ and would be discounted at a rate almost as low as government bonds or similar risk free investment.

Since Intangible Earnings include the returns for all intangibles employed in the business, we need to identify the earnings that are specifically attributable to the brand.

However, in other businesses in particular b2b the brand is only one purchase driver amongst many and the Role of Branding is therefore lower. From these Branded Revenues we deduct operating costs, applicable taxes and a charge for the capital employed to derive Intangible Earnings.